Enter a custom H1 tag for your product. This will replace the name of the product for search engines. This allows you to have a different name on the product page other than the title of your product.
To add a custom H1 tag to a product go to Products > View Products menu. Once clicked on this will display all products available in your store.
To edit a product click on the "pencil icon" on the top right hand side of your screen.
The product screen is split into tabbed sections: General, Specifics, Connect, Features, Variants, Images, Promotions, SEO. Click on the tab called "SEO".
Go to the section Custom H1 Tag and enter the H1 tag for your product.